Work It: Get Your AdWords Account Into Shape

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Now, hypothetically, your AdWords account should be working hard to turn your marketing dollars into new conversions and sales for your business…right?

I mean, the point of paid search is to get your ads in front of an audience that is actively looking for what you’re selling. That works great — if your ads are showing up for the right people.

Unfortunately, most ads are showing up in front of the wrong audience.

Remember, your AdWords account is a couch potato. It takes the path of least resistance, which means it doesn’t care whether or not you are getting clicks from the “right people.”

To see what I’m talking about, open your AdWords account and pull up your Search Terms report.

Now, hypothetically, your AdWords account should be working hard to turn your marketing dollars into new conversions and sales for your business…right? I mean, the point of paid search is to get your ads in front of an audience that is actively looking for what you’re selling. That works great — if your ads are showing up for the right people. Unfortunately, most ads are showing up in front of the wrong audience. Remember, your AdWords account is a couch potato. It takes the path of least resistance, which means it doesn’t care whether or not you are getting clicks from the “right people.” To see what I’m talking about, open your AdWords account and pull up your Search Terms report: